The Marketing Plan · One Page

LA Construction Consultants · updated 10 August 2026
← Call agendaThe phone →

Where the work comes from, cheapest and warmest first

1
Call the 22 people already holding your quotes $0
They asked you for a price and never heard back. About $3.54M of quotes are sitting with 22 people. No advertising can produce anything this warm, and it costs nothing but the phone calls.
Free. Needs one person to own the list this week.
2
Answer every call, including the ones you miss small
Most people in this trade phone rather than fill in a form. Right now a missed call leaves no trace at all, so you never learn they rang. First we make missed calls visible, then a phone assistant answers the ones nobody picks up.
Under $50 to start. This has to be working before we run adverts.
3
The CAI-GLAC expo, 18 September $1,575
One room full of the exact people who decide on balcony work for condo and HOA buildings. Forty days away, and tables sell out. Membership plus a table, or $1,225 if the tables are gone by the time we call.
$1,575 (or $1,225 fallback) plus AAGLA at $385, no deadline.
4
Facebook adverts to strangers $120 to test
This finds people who are not looking for you yet. We start with $120 to prove the machine catches and reports a lead properly, not to judge whether advertising works. That takes months and a lot more money, and we will say so honestly rather than pretend otherwise.
$120 total, stops itself. Only after the items on the right are done.
5
Google listing and reviews $0
There is currently no Google business listing for either name, so somebody who sees your advert and then searches for you finds nothing. The listing is free. Reviews are slow but they are what makes the free Google traffic work later.
Free. Needs your address confirmed, then two to four weeks to verify.
6
Letters to building owners $1,200
We can get the real owner of record for apartment buildings and write to them directly. Tested and it works, but it comes after the faster lanes above.
$1,200 when we get to it.

What has to be true before we spend on adverts

The phone is answered or capturedMissed calls recorded, then a phone assistant picking up. Adverts make the phone ring, so this comes first.
Facebook can see who becomes a customerA small piece of tracking code. Without it, Facebook only finds clickers.
The corrected site is publishedIncluding the form that could say "we got it" without saving anyone.
A privacy page existsFacebook will not run lead adverts without one.
New lead alerts proven to reach youWe watch one land on your phone before we pay for traffic.
The advert name matches your licenceYour one decision on the call.

The order, and why

Now, this weekThe 22 calls + the phone + publish the fixed siteAll of this is either free or nearly free, and it is the part that pays fastest.
Next two weeksTracking, privacy page, Google listing, expo bookingBook the expo before tables go.
ThenThe $120 Facebook testOnly once everything above is done, or the money teaches us nothing.
Month 2 onwardReviews, letters, and more advert spend only if the test looks right

Being straight about the numbers

$3.54M

in quotes already sitting with 22 people. This is the cheapest money on the page

6 to 10 months

before anyone can honestly say whether advertising paid off, because your jobs take that long to go from first call to signed

$120

the whole first advert test. It proves the machine works. It is not enough to judge advertising, and we will not pretend it is

What we are not doing, and why

No Google search adverts yetAlmost nobody searches for these terms, and the ones who do cost about $166 a lead against roughly $41 on Facebook.
No mass emailing the old listIt sends from the same address as your business email. If that gets flagged, your normal mail suffers too.
No adverts for the second brand yetOne trading name per licence. That is a question for your attorney, separate from anything we run.

What we need from you

Five answers on the call agenda pageThe advert name, the card, the test lead, and who owns the 22 calls.
Ten minutes with Fallon on the phone settingsThis is what unlocks the missed-call capture.
Your address confirmed, and 10 to 15 job photos when convenient

Questions or notes on the plan

Loading notes...